In the age of TikTok and Instagram, do you think a business website no longer serves a purpose?
Think again! Here are five key reasons why you should invest in a website, with or without social networking!
Your company needs its own digital space to generate online sales, showcase products and/or services, establish and build its reputation, promote customer loyalty...
We have some tips for you!
1. The website is your business card, your company's digital shop window
There's no better platform for showcasing what you can do than your website. You can create portfolio pages, publish blog articles, and add podcasts or videos that speak directly to your customers. With the right content, you can position yourself as an expert in your field and boost your credibility.
A high-quality, attractive website that reflects your company's image will reassure prospective customers of your expertise and professionalism.
The content of your website gives you the opportunity to show potential customers that you understand them and that you can help solve their problems.
2. Using a website as a sales channel
A website can help attract new potential customers. This is one of its primary objectives. The internet has become the go-to reflex in the purchasing process for both business and household consumers.
Many customers have already done research about a product online before buying it in a shop. This is a well-known fact: consumers search online to find the best product or right service provider.
81% of Luxembourg residents, i.e. more than 8 out of 10, would prefer to use the web to purchase goods and/or services (Source: Eurostat, based on online purchases in the twelve months to 2021).
That's why it's so important to get your website listed properly: if it doesn't appear in search engines such as Google, you risk losing customers to your competitors. A well-listed website helps you appear at the top of search engine results and increase business.
3. 24/7 accessibility for your customers: customer satisfaction
Another good reason to create a company website: having a powerful tool that pays for itself very quickly.
A website is accessible to anyone, anywhere in the world: the potential for your brand awareness is therefore very high for a lower cost. Over the long term, an attractive, well-linked website will generate more sales than a proliferation of more traditional communication tools: press relations, poster campaigns, etc.
Your products and services are available 24 hours a day, 7 days a week. This means you can acquire potential customers at any time of night, and even over the weekend. This means potential customers can make purchases whenever they like.
Finally, in the event of a problem, your customers can get in touch with you at all times through communication tools on your site: contact e-mail address, phone number, callback form, etc.
This way, you can keep customers satisfied with your services and build customer loyalty.
4. A good channel for communicating with customers
Not only can a website showcase what you can do, it does it without distraction.
You aren’t positioned side by side against a bunch of other accounts trying to do the same thing and fighting for the same attention. Instagram, LinkedIn, etc. are all big, noisy, lively "carnivals".
Visitors can switch from one person to another, from one room to another, or simply passively consume an endless flow of information.
When people land on your website, they’re in your home. It's just you and them, with no distractions.
This gives you the opportunity to keep your customers and prospects up to date with all the latest news from your company. Got some news to share? A new product? You can update information on your website in real time, with just a few clicks.
And the more a website is updated, the more traffic it attracts!
5. A mine of customer information
A website can give you access to information that you can't always access on social media platforms.
Tools are available to help you analyse your traffic and visitors to your site, so you can get to know them better. You can study their backgrounds and answer a number of questions: which pages do they visit the most? How much time do they spend on each page? Do they jump from one page to another without reading the content?
This is valuable data that can help you adapt your digital and sales strategy to best meet your customers' needs.
This gives you the data you need to determine your sales and marketing activities and adapt your budget.
